Post by tonima5 on Jan 18, 2024 7:15:37 GMT
From a technical point of view, promoting a private clinic is not much different from promoting, for example, an online equipment store. But in practice there are differences, and very serious ones. And they are connected primarily with legislative restrictions on advertising of medical services in Ukraine: Firstly, advertising of drugs that are on the list of prohibited drugs, available only by prescription, are stimulants, have not been certified, etc. is not allowed. And this is a really large group of drugs. Secondly, promotion of a medical center or clinic should not use advertising materials promising “miraculous” effects from certain treatments or drugs. It is also prohibited to publish the opinions of people who are not experts. Third, any advertising of medical services must take into account Google's requirements and restrictions. For example, personalized advertising is not available for topics such as health issues, clinical trial recruitment, prescription drugs, sensitive topics, etc.
In addition, advertising of medical services must Email Marketing List comply with the requirements for the site on which it is posted. For example, if a certain result is promised, but objective evidence is not provided, it is imperative to add a disclaimer - a written disclaimer of responsibility for possible consequences. Features of marketing in the field of medicine To understand how to make your clinic’s online promotion more effective, it is important to understand what motivates your potential clients. This will be the basis of the marketing strategy: Trust level. A potential client spends a lot of time searching before contacting a particular medical institution (if it is not an emergency). Therefore, promoting clinics necessarily involves working on trust and authority. It is necessary to convince the person that it is from you that he will receive high-quality and professional medical services. Clinic location. In most cases, people go to the medical facility that is closer to their home. This means that the promotion of a medical clinic must be built with reference to geolocation. For example, adjust your targeting on social networks accordingly.
It works! Specialist cards. Clinic clients are more likely to trust those institutions whose websites contain comprehensive information about their employees. Moreover, Google now requires the presence of doctor cards on the Internet resources of clinics and medical centers. Reviews. The presence of real positive reviews has a positive effect on the reputation of a medical institution and has the best impact on the authority of the clinic. Conversely, negative feedback or the lack thereof puts a potential client on guard. Keep in mind that clinic promotion, in addition to more “classical” marketing tools (SEO, SMM, PPC, etc.), involves comprehensive reputation marketing. Therefore, we recommend that you pay special attention to this issue. Creating a general marketing strategy to promote the clinic Marketing strategy is one of the most important elements of successful promotion. This is a kind of “road map” that allows you to predict the effectiveness of different advertising channels and understand which of them should be used to achieve results, and which should be immediately discarded due to insufficient effectiveness. Therefore, before promoting a medical center, we always recommend developing an individual strategy.
In addition, advertising of medical services must Email Marketing List comply with the requirements for the site on which it is posted. For example, if a certain result is promised, but objective evidence is not provided, it is imperative to add a disclaimer - a written disclaimer of responsibility for possible consequences. Features of marketing in the field of medicine To understand how to make your clinic’s online promotion more effective, it is important to understand what motivates your potential clients. This will be the basis of the marketing strategy: Trust level. A potential client spends a lot of time searching before contacting a particular medical institution (if it is not an emergency). Therefore, promoting clinics necessarily involves working on trust and authority. It is necessary to convince the person that it is from you that he will receive high-quality and professional medical services. Clinic location. In most cases, people go to the medical facility that is closer to their home. This means that the promotion of a medical clinic must be built with reference to geolocation. For example, adjust your targeting on social networks accordingly.
It works! Specialist cards. Clinic clients are more likely to trust those institutions whose websites contain comprehensive information about their employees. Moreover, Google now requires the presence of doctor cards on the Internet resources of clinics and medical centers. Reviews. The presence of real positive reviews has a positive effect on the reputation of a medical institution and has the best impact on the authority of the clinic. Conversely, negative feedback or the lack thereof puts a potential client on guard. Keep in mind that clinic promotion, in addition to more “classical” marketing tools (SEO, SMM, PPC, etc.), involves comprehensive reputation marketing. Therefore, we recommend that you pay special attention to this issue. Creating a general marketing strategy to promote the clinic Marketing strategy is one of the most important elements of successful promotion. This is a kind of “road map” that allows you to predict the effectiveness of different advertising channels and understand which of them should be used to achieve results, and which should be immediately discarded due to insufficient effectiveness. Therefore, before promoting a medical center, we always recommend developing an individual strategy.