Post by shuklarani41423 on Nov 9, 2024 4:58:01 GMT
In this article, I, Andrey Kozhanov , an expert of the project of the platform “Russia — the country of opportunities” “Design Marathon” , brand consultant, CEO, founder, curator of the master's program “Brand Strategy” at the “Higher School of Branding”, creative director and founder of the branding agency FRONT Total Branding, will tell you in more detail why.
At the moment, there are 27 design specializations in which a specialist can develop. Any person who chooses one of the design areas can find additional directions for inspiration and improvement of professional skills. First of all, we talk about design as a cross-disciplinary science or cross-disciplinary activity, in which it is possible to combine knowledge and methods from various fields, allowing a person to be multifaceted.
On the one hand, it is certainly good to focus on one direction and become on page seo service a professional in this area. But, it seems to me that there are many directions and things in design that will make your professional world more expanded, giving a huge number of opportunities where you will never be able to reach the "ceiling".
When communicating with young design professionals, I see that they are experiencing very serious anxiety. What advice can I give to creators who are sensitive to all the changes taking place in a rapidly changing world? And the key thing here is to decide and focus on some strong attributes - your own business and entrepreneurship. This also applies to freelancers, because an individual entrepreneur is a small business. It is necessary to first identify your strengths and understand other areas of development. And of course, you need to spend a lot of effort to retain regular clients who work with you on a regular basis. It is also necessary to understand what changes they have on the client side, because now there is a very long path of changes. It is necessary to learn to think strategically. Because changes and critical situations will always happen. It is necessary to look for new niches, because new opportunities are opening up. Do primary analytics, which can point out changes and directions.
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Over my 30 years of experience and all the crises I have lived through, I can give an example: in 1998, when foreign agencies left Russia, my team and I got our bearings in time, directed our business towards domestic manufacturers, and we managed to create a stir around our product. At that time, it was more intuitive and accidental. But now the world is so informationally developed and rich that you can always analyze some trends in the market. But in pursuit of trends, you always need to filter the information and try to find niche areas in which you will be in demand.
If you are a creative entrepreneur, then first of all it is responsibility to partners, employees and the state. Here it is necessary to learn to calculate the cost price, plan projects, because most often it is chaotic. And you have the opportunity to learn entrepreneurship. That is, this is a story about project planning, labor costs assessment and a certain commercial perception of one's own responsibility in the profession.
You should also pay attention to communications. If you display your portfolio in various creative channels, and your client exists in other communication channels, for example: Telegram or VKontakte, then the communications that you have built absolutely do not correspond to the channels where real clients and customers exist. As I like to say all the time: "all problems in people's lives are related to communications." And it seems to me that everyone needs to think about the topic "Where are we, and where are the clients?", "Where is the design, and where is the business?", "Where is the design, and where are the government orders?" And here it is necessary to understand how to make communications more effective from the point of view of communications. One of such trends in today's market is a consortium. There are many examples where architects, graphic designers, brand makers and other professionals from different areas of design became teams, won competitive projects and were effective. Do not be afraid to join creative communities, be open, create projects and realize your potential.
At the moment, there are 27 design specializations in which a specialist can develop. Any person who chooses one of the design areas can find additional directions for inspiration and improvement of professional skills. First of all, we talk about design as a cross-disciplinary science or cross-disciplinary activity, in which it is possible to combine knowledge and methods from various fields, allowing a person to be multifaceted.
On the one hand, it is certainly good to focus on one direction and become on page seo service a professional in this area. But, it seems to me that there are many directions and things in design that will make your professional world more expanded, giving a huge number of opportunities where you will never be able to reach the "ceiling".
When communicating with young design professionals, I see that they are experiencing very serious anxiety. What advice can I give to creators who are sensitive to all the changes taking place in a rapidly changing world? And the key thing here is to decide and focus on some strong attributes - your own business and entrepreneurship. This also applies to freelancers, because an individual entrepreneur is a small business. It is necessary to first identify your strengths and understand other areas of development. And of course, you need to spend a lot of effort to retain regular clients who work with you on a regular basis. It is also necessary to understand what changes they have on the client side, because now there is a very long path of changes. It is necessary to learn to think strategically. Because changes and critical situations will always happen. It is necessary to look for new niches, because new opportunities are opening up. Do primary analytics, which can point out changes and directions.
Take online courses for free
and discover new opportunities
Start studying
Over my 30 years of experience and all the crises I have lived through, I can give an example: in 1998, when foreign agencies left Russia, my team and I got our bearings in time, directed our business towards domestic manufacturers, and we managed to create a stir around our product. At that time, it was more intuitive and accidental. But now the world is so informationally developed and rich that you can always analyze some trends in the market. But in pursuit of trends, you always need to filter the information and try to find niche areas in which you will be in demand.
If you are a creative entrepreneur, then first of all it is responsibility to partners, employees and the state. Here it is necessary to learn to calculate the cost price, plan projects, because most often it is chaotic. And you have the opportunity to learn entrepreneurship. That is, this is a story about project planning, labor costs assessment and a certain commercial perception of one's own responsibility in the profession.
You should also pay attention to communications. If you display your portfolio in various creative channels, and your client exists in other communication channels, for example: Telegram or VKontakte, then the communications that you have built absolutely do not correspond to the channels where real clients and customers exist. As I like to say all the time: "all problems in people's lives are related to communications." And it seems to me that everyone needs to think about the topic "Where are we, and where are the clients?", "Where is the design, and where is the business?", "Where is the design, and where are the government orders?" And here it is necessary to understand how to make communications more effective from the point of view of communications. One of such trends in today's market is a consortium. There are many examples where architects, graphic designers, brand makers and other professionals from different areas of design became teams, won competitive projects and were effective. Do not be afraid to join creative communities, be open, create projects and realize your potential.